Digital Marketing & SEO
Having a strong SEO strategy can help your business establish its online presence and reach more potential customers in a cost-effective way.
What is SEO?
Search engine optimization (SEO) is a digital marketing practice that, through the use of certain tools to increase organic traffic on your website, helps improve the positioning of your company’s website in web search engines, such as Google.
Better positioning in search results allows you to generate greater visibility for your company. Greater visibility will allow you to achieve your company’s goals, such as increasing sales revenue, generating more advertising revenue, or expanding your client portfolio.
To improve the positioning of your website in search results, it is necessary to work on an SEO strategy tailored to the needs of your company. An SEO strategy focuses on three pillars for optimisation:
- On-Page SEO: The content on your page that affects your ranking in the search engine, including E-A-T, all forms of content, tags, and more.
- Off-Page SEO: Things not on your site that influence your ranking like backlinks, social media, and more.
- Technical SEO: Behind-the-scenes factors around performance and crawlability of your site, including speed, sitemap, navigability, and mobile-friendliness.
Why do you need SEO?
Having an SEO strategy can improve your website’s ranking on search engine results pages (SERPs), making it easier for potential customers to find your business online. This increased visibility can lead to more traffic to your website and ultimately more sales.
SEO is a cost-effective marketing strategy compared to other forms of advertising. While it may require an investment of time and resources upfront, the long-term benefits can be substantial, including increased organic traffic and a higher return on investment (ROI) over time.
What We Offer
Our SEO services include the following:
Evaluate the current performance of your website and point out where to improve.
Custom SEO Strategy
We put together an action plan tailored to the needs and goals of your business.
On Page Optimisation
Improve the content of your website, such as tags, urls, text, images and more.
Off Page Optimisation
Improve your external presence and search engine reputation through backlinks.
Use accurate metrics to monitor organic traffic on your website.
Follow closely the growth of your website and its positioning in the main web browsers.
Answers to Your Questions
What is an SEO expert?
An SEO (Search Engine Optimization) expert is a professional who specialises in optimizing websites for search engines like Google, Bing, or Yahoo. Their job is to improve the website’s visibility in search results for specific keywords or phrases, thereby increasing organic traffic to the website.
How does an SEO expert works?
SEO experts use a variety of techniques to achieve this goal, including keyword research, on-page optimisation, link building, content creation, and technical SEO. They stay up-to-date with the latest search engine algorithms and trends and adjust their strategies accordingly to ensure their clients’ websites remain visible and relevant.
How long does it typically take to see results from an SEO campaign, and what factors can affect the timeline?
The time it takes to see results from an SEO campaign can vary widely depending on various factors, including the competitiveness of the industry, the website’s current search engine rankings, the quality of the website’s content, and the effectiveness of the SEO strategy.
In general, it can take anywhere from a few weeks to several months to see noticeable results from an SEO campaign. Typically, it takes longer to see results for highly competitive keywords or phrases, and it can take longer for newer websites with little to no existing search engine presence to see results.